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Business of Healthcare

Oct 9, 2019

Why are marketing tools, techniques and approaches so important to transforming healthcare? In his BOH interview, Zeev Neuwirth, MD says, “The field, in my estimation, that really understands what people want and need is the field of marketing.” An Atrium Health clinical executive and author of recently published...


Sep 30, 2019

Can health systems engage consumers digitally to improve quality, cost and satisfaction? According to Mark Jannone, Senior Director, Banner Health’s Banner Innovation Group, the answer is a solid, “Yes.” He is helping to pilot digital ED triage and chatbot tools. Jannone reports the tools achieve a 35% reduction...


Aug 1, 2019

“No outcome, no income,” says Dr. David Nash, Founding Dean Emeritus, Jefferson College of Population Health. JCPH is the nation’s first graduate school of population health. Nash describes the emergence of the population health movement, why fixing the US healthcare system is so important for our economy and our...


Jun 25, 2019

Karen L. Smith MD, FAAFP kept discovering opioid addiction in the families she served in her independent, rural primary care practice. With growing need and few referral options, Smith began providing medication-assisted treatment. MAT uses medication, counseling and behavioral therapies to treat substance use disorders...


Jun 12, 2019

In 2016, Wilmington, NC had the highest concentration of opioid use disorder among US cities. Community leaders including regional health system chief physician executive Philip M. Brown, MD, FACS helped intervene in this public health epidemic. Brown describes the moment a national report triggered awareness of the...